Overview
The challenge
Fitpro films three workouts a week across two cameras and lapel audio, then needs episodes live every Monday. Before Tidepool, the backlog stretched to six weeks and the show had no consistent look.
The approach
I built a series system: templated intros, lower thirds, and caption styles, plus a fixed weekly pipeline where footage lands Friday and the episode ships Monday. Every long-form cut spins off two vertical Shorts.
- Client
- Fitpro
- Deliverables
- Weekly episodes · chapters · 2 Shorts per episode
- Cadence
- Standing slot · five-day turnaround · batch reviews
Gallery
Inside the weekly pipeline
Outcome
What the cut delivered
- A backlog cleared and a Monday streak the channel has kept ever since.
- Retention passes with hooks, chapters, and re-hooks placed where viewers dip.
- A reusable show package: intro, titles, captions, and thumbnail frames.
Related work