Overview
The challenge
Techvision arrived with strong product footage and a launch date that would not move. The material was beautiful but shapeless: long takes, no narrative spine, and three audiences to convince in under a minute.
The approach
I built the cut around a three-beat structure — tension, reveal, proof — then graded the neon palette for maximum shelf appeal. The hero sixty was engineered to split cleanly into fifteen and six-second paid placements without reshoots.
- Client
- Techvision
- Service
- Commercial & brand videos
- Deliverables
- 60s hero spot · 30s, 15s & 6s cutdowns · vertical masters
- Finish
- Signature neon grade · licensed score · broadcast-safe mix
Gallery
Frames from the campaign
Outcome
What the cut delivered
- A hero spot with a hook inside three seconds and a payoff that names the product.
- A full cutdown family, captioned and loudness-matched for every placement.
- A reusable grade and title package the brand still cuts with today.
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